CASE STUDY: Armstone
Digital Strategy + Meta/LinkedIn Ads + Pipedrive CRM + B2B Website Pages + Live Action Video
The Challenge
When Armstone approached us, they knew their premium stone supply service was industry-leading. However, they were struggling to get the message out to the right audience, in a way that set themselves apart from other similar competitors:
- Because they were looking to attract more trade buyers - not "mum and dad buyers"—they wanted to take a B2B educational approach to their marketing
- Despite having a best-in-class service, they found it difficult to articulate their unique products and service. Their target market didn’t understand how Armstone are different from competitors.
- Without effective strategies for acquiring qualified deals, they faced challenges scaling. They needed a proven, scalable growth process.
- They struggled to explain their unique process to business owners and provide enough education to nurture a long sales cycle.
Arman Minas, Armstone's Director said:
"Working with Visionary Project Direction has been an absolute game-changer for Armstone. In just six months, we’ve achieved two of our highest sales months ever.
Sanjay and his team bring incredible professionalism, insight, and genuine care to everything they do. They don’t just provide marketing services — they truly partner with your business and your people to help you grow.
I can’t recommend them highly enough. They’ve become an essential part of our journey and success at Armstone."
Read Armstone’s detail Project Review below:
######Paul Kirk, RPG CEO said:
"#######I came across VDS many years ago and had a few meetings with Sanjay. Only recently did worlds align and we got to work on a project together. It’s been a blast since day one and the results have been fantastic. We are looking forward to working on more projects with Sanjay and the team in the future."
"We’ve significantly driven up the total deal value for our primary client from sub-$10m to over $30m. No problem is too big or small for the VDS team. They get in and get the job done"
Solution Overview
The overall solution had Visionary build the following:
- New messaging strategy - We strategised a new offer, "The Armstone Partnership Roadmap" positioning Armstone as a clear market leader in a crowded space
- Visionary Client Avatar
- Visionary Live-Action Video
- Meta Ads (Facebook and Instagram Ads) supplemented by LinkedIn retargeting Ads
- Pipedrive CRM Implementation
- Visionary B2B Website pages
- Visionary Social Omnipotence through Meta and LinkedIn
- Self-shoot video production
- Consulting: Online B2C & B2B Sales Process, Digital Strategy, Staff Training
Results Produced
The real revenue results speak for themselves.
Armstone's campaigns brought revenue results within the first month.
By months 4 and 5 they were achieving consecutive record months, with plenty more growth in sight.
Also, notice that the results are clear revenue results. We are not measuring leads, clicks or followers - just real-world growth.
Here’s a snapshot of the overall results we’ve delivered so far. The campaign is ongoing and continually optimising:
Visionary Live-Action Video
The messaging in the videos was strategically produced to highlight Armstone's processes and differentiators.
The videos were also crafted so they could be flexibly adapted and repurposed. 2 videos were cut into ~4 x standalone videos which provided a campaign full of world-class content.
Visionary Video Editing
While professionally produced video content makes up ~50% of Armstone's advertising impressions, we also edited their current footage to supplement the professional videos in the advertising campaign, keeping it always intereesting.
As an ongoing project, we've purchased iPhone video shoot gear and are training Armstone to shoot their own video content, send it back to our team for fast editing and implementation into their advertising campaigns
Armstone Meta Ads Samples:
Visionary B2B Website Pages
We developed pages on the Armstone website to clearly articulate their unique advantages for their TRADE market.
World-class videos are integrated throughout Armstone's website, making it much easier for visitors to understand the offer and self-qualify before they speak to sales.
The website also features strategic long-form copy to educate visitors, so that they are close to making a buying decision before they engage with the sales process.
Visionary Social Omnipotence
Armstone can have a long sales cycle, with some prospects needing time to think.
To help push the sales cycle forward, prospects in the CRM are continually nurtured with relevant education they can consume directly on their newsfeed.
Here are 3 of 30+ examples of longform content pieces we developed:
Visionary Client Avatar
To guide all of the messaging and ensure Armstone attracts the best possible QUALIFIED prospects, we strategised, and then documented a Client Avatar:
Book Your Discovery Call To Learn:
- --> We'll show you the B2B Digital Marketing roadmap you need for your business goals, and we'll explain exactly how it will work in your sales process.
- --> You'll understand the leads and sales generation results you can REALISTICALLY expect from a Visionary Digital Sales solution.
- --> We'll design 2 - 3 solution options for your business and provide a quote for each.
- -- > We'll give you the opportunity to start with a small impactful project so you can make sure we walk the walk, before we partner long term.
© Copyright Visionary Digital Studios Pty Ltd Sydney, Australia. Terms & Privacy
Contact Us. AU: 1300 799 652