CASE STUDY: GSN
THE CHALLENGE
The Service (Quote from the "Code V" Video Script): “GSN’s core business is contact centre and customer experience solutions. With over 18 years experience, the GSN team brings together leading technologies with world-class expertise and support.”
The Challenge: GSN wanted to differentiate from similar competitors who provide LESS value. Some of those competitors had a larger marketing budget, so it was important GSN’s content was strategic, targeted and high quality. The first step was to create a strategic video, explaining the unique tools and capabilities GSN offer.
VIDEO 1: Explain The Unique Value Proposition
The first video was designed to be launched through the GSN website, as well as being used at conferences, in proposals and throughout GSN's marketing campaigns. It gives a high level explanation of the concept for C-Level Execs and managerial decision-makers. Every prospect watches this video BEFORE their initial sales presentation, so they already understand the value of GSN and are self-qualified.
Sarah de Nicolo, GSN's Marketing Manager said: “We highly recommend Visionary Studios and would use them again. Our project was delivered within weeks of signing the contract. The initial strategy session was excellent ensuring the right proof points were unearthed. Communication was clear and simple throughout and the project. Most of all we are happy with the final video.”
Genesys G-Summit Conference Banner
After producing the video, we designed the conference background banner below for GSN's stand at the G-Summit conference. The banner design was brand consistent with the video featuring similar characters and elements.
And, of course, GSN had the subtitled version of their video looping at the conference stand to attract attention to their display.
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