Visionary B2B Content Marketing

The Challenge

When RPG approached us, they knew their duplex investment service was industry-leading. However, they were struggling to get the message out in a way that set themselves apart from other competitors and engaged their target market online.

This was RPG's situation before working with us:

Despite having a best-in-class service, they found it difficult to explain it and articulate their unique advantages. Their target market didn’t understand how RPG were different from similar competitors.
Without effective strategies for acquiring leads, they faced challenges meeting sales targets. They needed a proven process to drive consistent interest of QUALIFIED leads online.
They struggled to explain their technically detailed offers to investors and provide enough education to nurture a long sales process.
Because they were looking to attract sophisticated investors - not "mum and dad buyers" - they wanted to take a B2B approach to their marketing.

######Paul Kirk, RPG CEO said:

"#######I came across VDS many years ago and had a few meetings with Sanjay. Only recently did worlds align and we got to work on a project together. It’s been a blast since day one and the results have been fantastic. We are looking forward to working on more projects with Sanjay and the team in the future."

"We’ve significantly driven up the total deal value for our primary client from sub-$10m to over $30m. No problem is too big or small for the VDS team. They get in and get the job done"

Solution Overview

The overall solution had Visionary build the following:

New messaging strategy - We strategised a new offer, "The RPG Duplex Investment Roadmap" positioning RPG as a clear market leader in a crowded space
Visionary Client Avatar
2 x Visionary Live-Action Videos
Visionary Explainer Animation
LinkedIn and Meta Ads (Facebook and Instagram Ads)
Visionary B2B Video-powered Website Design
Social Content Amplification through Meta and LinkedIn
Consulting: Online B2C & B2B Sales Process, Digital Strategy, Staff Training

Results Produced

The results speak for themselves. With a target of bringing in 5 high-quality deals to RPG's sales team per month, we consistently outperform, nearly doubling the goal. (And that doesn't include all of the "lower quality" leads that come through as well).

By leveraging the “Visionary 4-Layer Framework”, we strategically segmented RPG’s audience and created highly relevant content for different segments over time.

As a result, prospects and decision-makers have a clear understanding of RPG’s value when they get to their first sales call.

Here’s a snapshot of the overall results we’ve delivered, including our CRM reports and Meta ads metrics. The campaign is ongoing and continually optimising:

Visionary B2B Video-powered Website Design

We re-developed RPG’s website to streamline and articulate their unique advantages, effectively engaging with their target market.

Live-action videos and explainer animation were produced and integrated throughout RPG's website, making it much easier for visitors to understand what they offer and progress through the sales process as "SELF-QUALIFIED" leads.

Also, we crafted and strategised long-form copy to educate and guide qualified leads and prospects toward informed decisions along the sales process, while a collection of quality project photos highlight RPG's expertise.

Book Your Discovery Call To Learn:

--> We'll show you the B2B Digital Marketing roadmap you need for your business goals, and we'll explain exactly how it will work in your sales process.
--> You'll understand the leads and sales generation results you can REALISTICALLY expect from a Visionary Digital Sales solution.
--> We'll design 2 - 3 solution options for your business and provide a quote for each.
-- > We'll give you the opportunity to start with a small impactful project so you can make sure we walk the walk, before we partner long term.

CASE STUDY: RPG